Sales forces across all industries are in a transformation exercise, especially as eBusiness penetration inreases day by day.
Being equipped with empowered Customer Relationship Management solutions, to facilitate that process is key for each organisation. It helps to keep existing captive client franchise, to grow with the client demands and to capture new client segments.
I have created a bespoke and tailor made CRM solution for a Tier1 financial service provider and have contributed to other CRM projects subject matter expertise.
In these days behavioral targeting, KYC, mobile access, turning big data into information or transaction cost analysis (TCA) are just some of the topics organisations need to work on.